Jamaican Dancehall recording artiste Konshens is making powerful commercial moves with the launch of his shoe line Konz 876. "I chose a shoe line because you can bring more culture into it. It takes a lot more effort as opposed to printing up T-shirts, plus there is a huge market for it," he said.
Judging from enquiries via his instagram and Twitter accounts the artiste has already received a record amount of pre-orders. "I think the only thing that separates us from other more mainstream genres is the lack of entrepreneurship on our part as artistes. There's so much more we can do to maximise on our potential, influence and pull power," the artiste said.
The Konz876 line is high-end shoes it is not out of reach for consumers. The brand's first release will be five different shoes. One is the 'Konz Sub', a low-top shoe which is a mix of patent leather and leather. It will be available in black and white for the males and pink and white for females. There is also 'The Gamechanger' which is a high-top shoe mixed with both leather and blue jeans.
A website is also available at www.konz876.com to effect purchases outside of Jamaica.
The artist claims that the buzz has already hit the streets,"I wore my shoes on a two-week worldwide tour recently, and Konz876 has been buzzing internationally. This move created a vast amount of interest in the brand, people wanting to know more about it, and they were clamouring to get their hands on a pair," Konshens said.
No comments: